It’s a fair bet that your boss, dates and anyone you give your business card to will type your name into a search engine. If something negative appears in the results, your online reputation can quickly damage your offline reputation — and affect your life.
Of the almost 80% of U.S. hiring managers who had searched for candidates online, 70% of them said they had rejected a candidate based on what they found in his or her search results, according to a 2009 study commissioned by Microsoft.
While you might not be able to remove damaging content from the Internet, there’s a good chance that you can minimize its impact using simple SEO techniques. And even if your search results are squeaky clean, the same techniques can help you control how you’re perceived online.