People like to walk on paths. They don’t like to wade through mud to get where they are going. Navigating a website should offer an easy-to-find path.
Each of the following 11 tools are an affordable way for you to test your website paths and determine if customers and prospects are having a nice, relaxing stroll through your site or if they are wading through the mud. These tools should help you improve your website traffic and click-through-to-sales conversion rates, too.