5 Tips for Creating More Efficient Social Media Processes

Creating, executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today’s business world.

Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes. Here are five essential tips.

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