Small and local businesses have gotten the telegram: social media can play an important role in marketing and sales planning. The channel has reach, allows for user-generated context, offers immediacy and is accessible. And because it’s an opt-in channel, small businesses reaching out to prospects with a deft touch stand a good chance of breaking through customer trust barriers.
The simple knowledge that your direct and indirect competition is using Twitter and Facebook is one thing. But it’s far more valuable to know who they’re developing online rapport with, and what those people need that you can potentially provide. And while you may not stumble across a blatant tweet like “I’m ready to drop $500 on a ,” with service mindfulnesss, some patience, and a little research know-how your small business can take an organic approach to prospecting through social media.