One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts.
There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company?
The answer to this question lies on your business goals for social media and what want to get out of it. Here are four social media disciplines and how much time I recommend spending on each one. The suggested time allotments are a guide that will vary depending on your company’s size and the social savvy of your customer base.