As a business, you need to think of social media like fishing. Sometimes you put your pole in and the fish are biting; other times, not as much. Still, a lot of people approach social media marketing without any bait whatsoever.
So what is this ‘bait’ I’m talking about? Engagement!
Setting up a Twitter account and a Facebook page — these are both a good start, but if you don’t attach something tasty to the end of your pole, you’ll be fishing for a long time for that viable lead. Here are five tips to optimize your social media participation for the best engagement.