A new wave of online advertising technologies means a new bunch of acronyms and other jargon to learn.
Last decade’s CPM and CTR (cost per 1,000 impressions, and click-through rate) are old news. Now we have DSPs, RTB, retargeting, and other gibberish-sounding — but important — terms to get straight.
If you work anywhere near online advertising, you’re going to be hearing many of these terms for a long time. So now’s a good time to get a handle on them.