Is your website social? Does it tweet, share, and like your content? I hate to be the bearer of bad news, but with over 140 million tweets sent per day and 30 billion pieces of content shared each month on Facebook, you might have to get a little bit more creative when it comes to socializing your brand. As familiar as your Facebook and Twitter page might be with your visitors, you’ll never have the amount of control or flexibility you have with your own website to meet your marketing goals.
Many companies today are launching branded communities of their own using tools to create a purpose-built social network that focuses directly on a particular brand. While your company might not be quite there yet, there are still many steps you can take to make your website more social and engaging for your visitors.
There are the more obvious ways… read full article >