The new set of features offered by Google+ represents the next chapter for the social web, helping it move from a platform that facilitates conversation and content sharing to a mechanism that can deliver much deeper social experiences. This new forum for creating connected audiences will pay off big for brands that create great video content.
In particular, Google+ is opening up a number of different opportunities for brands to get their videos seen and shared. It’s quite possible that we will look back on the Google+ launch as a landmark moment for social video advertising, because of the new possibilities it created for people to share, co-view, chat and text about entertaining videos.
Here are five ways Google+ will help the social video industry.