Companies with 3+ years of experience with SM reported an increase in traffic

2011 Social Media Marketing Industry Report

Companies using social media 3+ years, spend the most time each week conducting social media activities. – 63% spend more than 10 hours per week. Only 41% of those with 1–3 years of experience spend that much time. For those just getting started it is dramatically less.

Those with 3+ years of experience with social media:

  • 91% reported an increase in traffic
  • 72% report it has helped them close business
  • 72% report it has increased exposure for their business
  • More than 80% gained more business partnerships
  • More than 65% agree that overall marketing costs dropped when social media marketing was implemented.
  • More than 85% experienced an increase in search rankings

Tools that companies with 3+ Years Experience use:

  • 97% use Facebook
  • 96% use Twitter
  • 86% use blogs
  • 84% use LinkedIn
  • 75% use YouTube or other video

Tools that companies Just Getting Started use:

  • 84% use Facebook
  • 64% use Twitter
  • 62% use blogs
  • 53% use LinkedIn
  • 26% use YouTube or other video

Read full report >

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