So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more effective, it is critical that you understand the variables that affect social media team dynamics.
6 Steps to Building and Managing a Successful Social Media Marketing Team aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes tips for maintaining and evaluating your strategy. By understanding all the variables that affect social media team building and management, you will be able to structure your social media teams more efficiently and produce greater results from social marketing.