Companies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers. Social media and networking offer an ideal channel for promotion but many marketers chase such tactics as if they were a one-night stand versus developing a valuable relationship that grows and builds momentum over time.
In a B2B Content Marketing study by Junta42, 79 percent of companies that employ content marketing have adopted social media tactics. Social networks and media sites are often centered on content so the relationship makes sense.
Marketers involved with content and social promotion often conclude that creative promotions are essential to jumpstart attention and traffic. In some ways they’re right but many efforts at social promotion of content fall far short of their potential.