You’ve got a great story with your company, and you think it’s one that deserves to be told. If you’re not sure how to get your news in magazines, websites, newspapers and blogs, read on. I’ll address a lot of common misconceptions about PR.
1. I need a PR team or agency to do the pitching.
Not true at all. If you’re a small business owner with the time and inclination to learn how to do your own public relations, you don’t need to hire a professional (though they might have the contacts to make the job easier).