Three Ways to Supercharge Social Media with Google Analytics

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives.

#1. Optimize Social Traffic

Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Then compare them against a control group of people that had not interacted with social media. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site.

Read full article >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: