If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives.
#1. Optimize Social Traffic
Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. Then compare them against a control group of people that had not interacted with social media. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site.