The 4 Classic Ways To Recession-Proof Your Brand

The companies weathering this storm share basic strategies for reacting to the adverse climate. Each one focuses on reinforcing their value to consumers.

OK, the debt disaster has been avoided. For now, anyway. But the economy is still teetering on the edge of a cliff. What can you do about it? Well, you could be saving it.

A recent study by the National Retail Federation found that “consumers are still pessimistic about buying.” The study blames the economy. Brilliant. But really, whose fault is the current state of the economy? The government? The banks? Wall Street? Consumers? Retailers? Manufacturers? We’ve all had a hand in it for sure, but until companies focus on real innovation and bringing customer empathy back to their brands, I fear the markets will continue to be flat. Consumers will spend their money only on the things they must and only with the brands that are engaging and communicating with them on an emotional level.

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