arketers, start your Google+ engines! Speaking at Ad Age’s Digital West conference last week, Google’s Christian Oestlien, said it’s “close to unveiling Google+ business profiles.”
Right now, only Ford and General Motors have official profiles, but since Google+ opened the gates to everyone and anyone, a few “unofficial” profiles have popped up for brands such as Snapple and Taco Bell. Most of these branded pages are blank which leads me to believe people are place holding in hopes of a coup. It’s not going to happen, though, because there’s no limit to how many times the same name can be used.
If a company wants to complain about misuse of their logo, Google+ will listen and possibly shut down the offending profile, but it doeesn’t sound like verification will be a priority at all.
The other kind of brand pages that are popping up are franchise homes. Sunnyside Toyota in Cleveland has their own (empty) brand page, as does Alexander Toyota in Yuma. This pattern is starting to look very familiar. Yes, I’ll say it, it’s Facebook all over again.