A new study by Booz & Company and Buddy Media, shows that social media is coming into its own as a customer service tool, a way of conducting market research and even a way to handle internal communications. It all points to the fact that companies of every size are getting serious about social media and that means more money and resources going to support the cause.
he new study, called “Campaigns to Capabilities: Social Media and Marketing 2011, takes a closer look at the role social media plays in a variety of companies. The results are hardly startling, but interesting nevertheless.
The majority of responded said that Facebook, Twitter and YouTube were their top social media platforms. Facebook came in at 94%, Twitter at 77% and YouTube at 42% but that number should climb in the coming year. MySpace got only 2% of the vote, with location-based services fairing only slightly better with 8%.