- Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. “100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.)
- Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. It should be a few sentences and should resonate with your target demographics, so that they are inspired to share it with others. Remember, hit people with your features and benefits, and you win their minds. Infuse them with your cause or your mission, and you win their hearts.
- Identify Your AUDIENCE. Be as specific as possible relative to psychographics and demographics. Spend some time listening to what people are saying about you online. The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube.
- Optimize Your WEBSITE/BLOG. Your website is your primary destination for consumer call to action. It should be simply and elegantly designed around the one thing you want your visitors to do. Make sure you’ve installed Google Analytics tracking code to your website (visit: www.google.com/analytics [http:// http://www.google.com/analytics%5D for more information), and study your visitor behavior. Then, start making improvements to your site around what you’re seeing in the data.