Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’

In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as what your goals are and who your audience is but here is a short guide for getting results from social media quickly.

Step 1: Choose the Platforms.
There are hundreds of social networks out there so which ones should you be using? Whilst this does partly depend on the demographic of your target market, I would, as a minimum recommend writing a blog (using a platform like WordPress or Blogger) and creating profiles on LinkedIn, Facebook and Twitter. Don’t worry, you will not have to actively manage all of these as cross-platform integration will help

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