It is important for online marketers to create fully optimized landing pages so that users clicking on advertisements are directed to compelling, relevant information that encourages them to interact with the brand.
Take a look at his thoughts below, and let us know in the comments if you have any questions on improving landing pages.
1. Optimize the Layout & Design for Web Reading
“Eyen tracking research studies have shown that there’s an actual science and method to users’ online behavior and how their brains and eyes digest what they’re seeing on the page,” says Morrison. “What this means is that a web user is first drawn to look at the top left of the page and then their eyes follow a diagonal line across the center to the bottom right of the page.”
Morrison suggests placing the company’s logo and the key messages in prime locations so that readers are digesting information in the best order possible.