According to a new report Social Strategy for B2B Marketing 2011 from Global Web Index, B2B decision makers are the most socially engaged in the world when compared to average internet users.
Social Network Use
39% of B2B decision makers had used a micro-blog (like Twitter) in the last month and only 22% of average internet users did. 60% had used a social network compared to 50% for the average internet user.
Influence of Social Media
Social media communication has become the most influential channel for business purchases globally, out-ranking face-to-face meetings, conferences, client entertaining or traditional trade advertising in most markets. Conversations on a social network led the category of what most influenced all decision makers at 15%, while direct mail was second at 13%. It was just a touch higher for senior decision makers at 16%, which was even with sales presentations for these senior leaders.