Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that’s not to say that all marketers are using it appropriately.
To make sure you’re using it the right way, avoid these five deadly sins when utilizing Twitter as part of your inbound marketing program.
1. Thou Shalt Not SPAM
Spamming your followers with endless links to your own website is a sure path to a lack of interest and support and a distinct lack of appreciation.
Do not rely upon automated direct messages. Yes, these types of messages are allowed by Twitter. But many — if not most — users find auto DMs both spammy and impersonal. More importantly, they are a dying feature.
All sense of meaning and genuine feeling goes out the proverbial window when you send these robotic and generic thank you’s. Try to connect with as many of your followers as you can…personally. The bonus? An alternative message might be less of a hard sell, and as a result, more helpful. Consider saying, “Thanks for following! I can also be reached on @MarketMeHelp if you have any questions.”
Don’t spam using hashtags. This is a big, nay HUGE, no-no. Some businesses see a trending hashtag on their Twitter feed and then add that hashtag to their own tweets in the often misguided hope that those following the trending hashtag will think will see their irrelevant tweet and think they are awesome. You are not awesome for using that hashtag in your tweet. Avoid doing this at all costs. Your rep will suffer, and it will appear painfully obvious to all that you are promoting where you should not. Reserve hashtag use only for instances when the hashtag is relevant to you and your tweets.