We are in the midst of a epidemic that is claiming the precious time of way too many marketers. New, shiny, and seemingly fun marketing tactics that don’t drive business value are killing the productivity of marketers around the world. It’s time that, as marketers, we stop spending time on tactics simply because they seem cool.
Of course, different tactics work for different businesses. However, there are some marketing tactics that simply aren’t worth the time, hassle, or cost. Here are several examples.