That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.
Like a Ricola commercial, the call went out loud and clear on Monday when it was announced that finally, after months of promises, Google+ Pages would be available for businesses.
B2B social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective inbound marketing efforts like blogs, ebooks and webinars that provide value to prospects and customers. The content you create needs to be educational, entertaining and remarkable so your followers share it with their networks, thereby extending its reach.
The below inforgraphic includes many of the B2B social media statistics we included in a previous post, but we know that some marketers like to share infographics as a way to make their case for social media.
What elements below resonate most with you as you move from outbound to inbound marketing?