Have you started experimenting with Google+? Are you sitting on the sidelines thinking “I’ll wait until Google+ matures,” or letting the in-crowd like Robert Scoble, Scott Monty, and Chris Brogan figure it out before you test it. If either of these options sounds like you, know that Google+ isn’t another flash-in-the-pan social media site. Google+ is in the social media battle to win your time and attention as an individual and a marketer.
Need data to motivate you to jump into the Google+ fray? Google+ had 1.8 million total visits as of the week ending July 16, according to Experian Hitwise. While less than 0.5 percent of Facebook’s traffic, Google+ has Mark Zuckerberg’s attention. Why? Because he’s got a competitor that’s growing fast and has the potential and financial resources to keep growing exponentially without hurting its bottom line.