9 Mobile Tools to Stay Organized and Productive

August 22, 2011

Today, it is imperative that community, social, and online marketing managers stay organized via mobile.  It is also important that these tools on the iPhone and Droid simply make life easier so that you can relax when you are out of the office or working remotely.

I have highlighted nine of the best tools out there to stay on track and efficient while at a client site, at lunch, even at the airport—wherever you may be when that idea sparks.

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The ABCs of Mobile Marketing

July 29, 2011

For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating.  With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence.

First, you should become familiar with some popular mobile marketing terms:

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3 Ways to Prepare Your Business for Social Search

June 21, 2011

Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

While Google didn’t specifically announce a focus on social content, the handwriting was already on the wall. Prior to the recent changes, Google co-founder Sergey Brin commented that Google has only touched 1% of what they’re capable of with social search.

Indeed, you may have already noticed that socially shared content is rising to the top of your Google search results. So, if you want to earn higher rankings with Google, you not only need to be creating high-quality content, but also actively encouraging its sharing on the social networks.

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Who’s Really Scanning All Those QR Codes?

June 7, 2011

QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign.

QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re using and what brands are running QR code campaigns.

Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable‘s first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version.

When you’re done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it?

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3 Tips for Better Mobile SEO

June 6, 2011

More than 60% of consumers search for brands from mobile devices before purchasing, and another 49% of mobile searchers made a mobile purchase in the past six months. Businesses must view mobile as a significant piece of their overall marketing campaigns that can drive substantial traffic and increase revenue.

Here are some high level SEO strategies that brands can implement into their overall mobile efforts to ensure they are getting maximum visibility.

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How QR Codes Can Grow Your Business

June 3, 2011

What are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

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Does Social Media Belong in Marketing or Customer Service?

May 6, 2011

Technology is moving faster than the speed of light, changing how we connect with people. Social media has grown into a world-wide phenomenon. People are more mobile, yet remain as accessible as when prime time consisted of three channels. Unfortunately, accessible doesn’t equal easy access. Reaching customers and prospects is much harder today because they have more choices.

Welcome to the world of micro-marketing.

If you thought multichannel marketing was hard, hold on to your hat. Those channels that began as an alternate to traditional venues are now fragmented into mini-channels. Your customers and prospects are scattered all over the place and it is your job to find them.

Social media is the best example of how one channel can have thousands of customer access points. New platforms and networks are appearing daily. Some won’t gain traction, but all have the potential of effecting how and where you reach your customers and prospects.

Your ecommerce access is splintering, too. While people can always connect with you on your website, their attention is split by alternative shopping venues. It’s a virtual town with shopping centers all over the place. Multiple locations for your business increase your access to people. It also increases your costs and workload.

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