QR Codes – How to Build your Perfect Campaign

August 16, 2011

We’re are all now familiar with the Quick Response or QR Code. They have slowly begun to appear on everything from food cartons to billboards. The rise of mobile apps, as well as social media marketing as a promotional channel, offers a whole new world of opportunity for businesses via this method of ‘tagging’.

These QR tags offer as may uses as people can think of for them, which so far has been plenty. So what have been the most innovative uses and what have we learned to avoid, when using QR tags?

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5 Big Mistakes To Avoid in Your QR Code Marketing Campaign

August 3, 2011

Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their campaigns with simple mistakes.

This is a big reason why QR codes still get a bad rap from some folks. QR codes by themselves are fundamentally neither good nor bad, they’re just a means to an end: an offline-to-online delivery mechanism. It’s what’s beyond the code that usually determines whether the experience will delight or disappoint.

Unfortunately, many early adopter marketers aren’t yet fully versed in the best practices or optimal use cases. It’s the adventurous consumer that suffers from the growing pains.

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Who’s Really Scanning All Those QR Codes?

June 7, 2011

QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign.

QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re using and what brands are running QR code campaigns.

Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable‘s first interactive infographic. So have your smartphones at the ready, and click the image below if you need to see a larger version.

When you’re done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it?

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How QR Codes Can Grow Your Business

June 3, 2011

What are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

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