October 26, 2011
Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that’s not to say that all marketers are using it appropriately.
To make sure you’re using it the right way, avoid these five deadly sins when utilizing Twitter as part of your inbound marketing program.
1. Thou Shalt Not SPAM
Spamming your followers with endless links to your own website is a sure path to a lack of interest and support and a distinct lack of appreciation.
Do not rely upon automated direct messages. Yes, these types of messages are allowed by Twitter. But many — if not most — users find auto DMs both spammy and impersonal. More importantly, they are a dying feature.
All sense of meaning and genuine feeling goes out the proverbial window when you send these robotic and generic thank you’s. Try to connect with as many of your followers as you can…personally. The bonus? An alternative message might be less of a hard sell, and as a result, more helpful. Consider saying, “Thanks for following! I can also be reached on @MarketMeHelp if you have any questions.”
Don’t spam using hashtags. This is a big, nay HUGE, no-no. Some businesses see a trending hashtag on their Twitter feed and then add that hashtag to their own tweets in the often misguided hope that those following the trending hashtag will think will see their irrelevant tweet and think they are awesome. You are not awesome for using that hashtag in your tweet. Avoid doing this at all costs. Your rep will suffer, and it will appear painfully obvious to all that you are promoting where you should not. Reserve hashtag use only for instances when the hashtag is relevant to you and your tweets.
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October 11, 2011
Getting your information and ideas out to your target audience(s) is what social media marketing is all about. But is anyone reading what you have to say?
In such a fast-paced, tweet-saturated social network like Twitter, it’s often difficult to make your content stand out from the rest. Use the following 5 tips to help give your content more exposure on Twitter.
1. Schedule Tweets
Scheduling tweets and updates is a fantastic way to make sure you are getting valuable content out to your audience around the clock — even when you’re sleeping!
Using third-party tools like MarketMeSuite allows you to schedule your tweets for specific dates and times so you can improve your chances of getting your tweets seen by the people who matter most at the right times. It’s not always possible to be at your computer or to tweet via your phone, so scheduling tweets to publish automatically can really help you stay on top of your social media content promotion.
Scheduling tweets can also be helpful if your business extends to a global audience. Use scheduling to publish tweets in accordance with other time zones you’re targeting. This will prevent your Twitter stream from going silent during times when you’re asleep but your prospects on the other side of the world are awake, making it more effective for a global audience. There’s even research to back it up. Bufferapp.com recently published a study that showed carefully selected times for scheduling tweets increased click rates by 200%.
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