Four steps for getting more out of Twitter

June 18, 2009

In its current State of the Twittersphere report, Hubspot is finding what it calls some “surprising things.” The biggest surprise seems to be that many “Twitterers” aren’t actually using it

  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

Download TweetDeck – go to and download this free application. It will enable you to manage the conversation from the people you follow and organize them into logical groups.

Sign up with TweetLater – go to and sign up. It will enable you to automatically follow back to those who follow you.

Install BigTweet – BigTweet enables you to distribute interesting information from the web to your followers. Install it on your browser’s toolbar from

Search for people to follow — you can do this either through your Twitter interface or by using a tool like

By establishing a systematic approach to communicating through Twitter, it can become great tool for building that word-of-mouth presence that all marketers are looking for.

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Viral Marketing 1, 2, 3

May 18, 2009

How do you get your customers to do your marketing for you — and more effectively than you could ever hope to do it yourself? By giving them a great value proposition and making it super-easy for them to pass it on. No gimmicks, no tricks. Viral marketing is all about giving your customers what they really want — and really want to share.

Everyone talks about building an online community that drives “viral” marketing — but how exactly do you accomplish that? Viral marketing is not about setting up a forum and hoping people will come. It’s not about
launching the 3,009th Facebook application that will sink quickly into obscurity. It’s about driving a value chain and meeting a need. Users need to get something in return for what they put in.

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Reaching your Audience through Social Media

May 14, 2009

The advent of online social media has changed the face of conventional marketing forever. Twitter, Facebook and MySpace all represent a brand new opportunity to get your message across and reach out to a worldwide audience instantly.

You don’t need a huge budget or even a recognised brand name, eye-catching creativity and a good word of mouth campaign will often suffice. The online balance is shifting and this is very much the time to be capitalising on that.

Creative & Original Online Marketing Strategies

Of course, not every business or website will be able to create the same buzz, whether using social media or not. But these sites are a great way for anyone to really reach out to and interact with consumers, whether locally or internationally. Whatever you’re selling, whatever you’re marketing, be creative.

Succeeding with Social Media Campaigns

Social media sites are designed to be fully interactive and provide a forum for innovation. If your social media campaign is lacklustre, don’t expect the results to be any different. Circulating a few promotional messages on Facebook isn’t a magic cure for failing marketing strategies. You have to engage an audience, show them what you’ve got and why, more importantly, they should want it.

Doing your research and taking a unique approach that will resonate with your target audience should be time well spent. There’s no sure-fire guarantee with any form of marketing, but incorporating a strong social media presence within an integrated strategy can only be a positive thing. It’s cost-effective and certain to be the shape of things to come over the next few years at least.

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HOW TO: Plan and Promote Events With Social Media

April 29, 2009

Events, whether they are a local tweetup, a championship game or the world’s largest conference, can be notoriously difficult to plan, promote, and execute. But the end result can be amazing, and that is why we plan them in the first place.

Whether you need to work with organizers, generate buzz, or share post-party photos, social media should be a primary weapon in your arsenal. With the power to share comes the ability to spread the word, increase awareness, and accomplish your goals.

Step 1. Plan with social media tools

Step 2. Organizing and inviting

Step 3. Promotion and distribution

Twitter and Facebook should be your primary promotional tools – they are built for spreading a message.

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10 Principles for Bad Times That Work in Good Times, Too

April 14, 2009

Even if you’re not in the midst of a bailout, bankruptcy or a merger, chances are this “Great Recession” has created turmoil and uncertainty in your business. Smart marketers must always keep one eye on the future and not forget what it is they want to create for their companies.

Here are 10 principles for managing, marketing and motivating in a recession that work equally well in good times and bad. Read full Ad Age article >











100 Twitter Tools to Help You Achieve All Your Goals

April 3, 2009

Twitter has become an incredible tool not just for communication, but for improving your life.

Whether you want to achieve your Twitter goals, or just use it as a tool to achieve others, these twitter tools will help you get there. Link to the full list >

Here are the ones I like that you won’t want to miss:

Twitter Analysis

If your goal is to be popular and influential on Twitter, be sure to check out these tools that will tell you how you’re doing.

Twitter Grader: Learn your Twitter grade, your local Twitter Elite, and find new people to follow through Twitter Grader.

Twitterholic: Check out the top Twitter users and find out your Twitter stats on Twitterholic.

Twitter Friends: Carefully measure your Twitter conversations using Twitter Friends.

Retweetrank: Find out how many retweets you and other Twitter users have through this service.
Information Gathering

With these tools, you and gather information for market research, blog posts, and your own simple curiosity.

Tweetbeep: With Tweetbeep, you can set up alerts that will help you keep track of keywords on Twitter.

Twitscoop: Twitscoop shares what’s hot on Twitter at any given moment.

Monitter: Get real time keyword monitoring on Twitter from Monitter.

Tweetscan: Set up Tweetscan to make sure you don’t miss any @replies, and to get alerted of your search queries.
Network Building & Management

Find more relevant Twitter users with the help of these tools.

Twitter Local: With this service, you can see tweets from Twitter users in a specific location.

Twubble: Twubble will expand your Twitter bubble, picking out people you may like to follow.

Just Tweet It: Find Tweeple, tools, Twitter bots and more through this directory.

SocialToo: SocialToo will help you keep track of all of the people who have followed or unfollowed you.

Twellow: Find Twitter users in a specific industry using this service.

We Follow: A user powered Twitter Directory. Add yourself with your tags.

Twitter Management

Save your time and cull your Twitter list with the help of these tools.

TwitResponse: TwitResponse makes it easy for you to schedule the delivery of your tweets ahead of time.

Tweetdeck: Tweetdeck has a groups function that will help you more efficiently follow the people you really want to listen to.

Twalala: Put the mute button on certain people and topics for a while if you are receiving lots of updates you’re not really interested in.

Sharing Tools

Promote your business, share photos, and more using these Twitter tools.

Tweetburner: Use Tweetburner to share links, and you can track their usage.

Twitpic: Twitpic makes it easy to take mobile phone photos and share them using your Twitter account. This service will update all of your social networks at once.

TweeTube: TweeTube makes it easy to share videos on Twitter. Share what you’re listening to on Twitter through

Organization & Productivity

These Twitter tools will make your life a bit more streamlined.

Remember the Milk: Use Remember the Milk on Twitter to update your to do list.

Toodledo: This popular to do list app integrates nicely with Twitter.

Tweet Later: Tweet Later offers a great way to set up alerts, schedule tweets, send thank you DMs, and more.

Life Tools

With these tools, you can work on relationships, life tracking, and more.

21Tweets: 21Tweets offers personal coaching on Twitter.

Vacatweet: Set up an autoresponder for your Twitter account with Vacatweet.

Business & Finance

Use these tools to improve your business and finances through Twitter.

Xpenser: You can Twitter your expenses to Xpenser and they will be recorded for you.

TwtQpon: Create simple Twitter coupons for your business with TwtQpon.

CheapTweet: Get all of the deals, sales, coupons and more being discussed on Twitter through CheapTweet.

StockTwits: StockTwits shares the investment discussions on Twitter in real time.


Bring your blog life and Twitter life together with these tools.

Add to Any: Get your posts shared on Twitter by using Add to Any on your WordPress blog.

TwitThis: Make use of this plugin to send Twitter messages about your blog post.

Twitpress: Twitpress will send out a Tweet every time you post a new blog entry.

TwitterFeed: Announce your blog post on Twitter with a customized message using TwitterFeed.

44% of small businesses don’t have a website

March 29, 2009

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money, according to a study by Bredin Business Information (BBI).

Marketers are most interested in using online tactics such as microsites/resource centers, webinars and webcasts, and social networking. Offline, tactics such as PR and telemarketing are most appealing to marketers, while interest in direct mail, print advertising and trade shows all declined.

Though many marketers are cutting back on offline tactics and making efforts to join the “buzz bandwagon” with social networking, the survey results indicate that “business owners are not nearly as enthusiastic about social networking as the marketers are. Recent research from WebVisible found that 44% of small businesses do not even have websites.

SMBs’ top business challenges include:
• finding new customers (76.5%)
• managing costs (71.2%)
• retaining their current customers (51.7%).
Ranked lowest are avoiding layoffs (2.9%) and keeping employees productive (3.3%), the survey found.

Additional findings among SMBs:

• The most important purchase criterion in this economy is high value (61.3%) followed by low price (52.4%) and reliability (35.3%). Least important is buying from a leading brand (1.9%) and having a personal relationship with the vendor (6%).

• Among the social networks, SMBs rated Facebook highest (19.7%), followed by LinkedIn (15.6%), MeetUp (11.3%) and Twitter (11.2%).

Marketers say their biggest challenges in 2009 are funding new projects (24%), growing business with limited resources (15%) and increasing awareness (15%), the survey found.

To do this, many are attempting to capitalize on competitive weaknesses to gain market share, rather than on retention efforts. Nearly half (48%) say they are balancing their efforts, while 32% are concentrating more on acquisition and only 20% on retention, the survey found.

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