5 Tips for Improving Your Product Landing Pages

October 12, 2011

It is important for online marketers to create fully optimized landing pages so that users clicking on advertisements are directed to compelling, relevant information that encourages them to interact with the brand.

Take a look at his thoughts below, and let us know in the comments if you have any questions on improving landing pages.

1. Optimize the Layout & Design for Web Reading

“Eyen tracking research studies have shown that there’s an actual science and method to users’ online behavior and how their brains and eyes digest what they’re seeing on the page,” says Morrison. “What this means is that a web user is first drawn to look at the top left of the page and then their eyes follow a diagonal line across the center to the bottom right of the page.”

Morrison suggests placing the company’s logo and the key messages in prime locations so that readers are digesting information in the best order possible.

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Top 5 Ways to Increase Your Website’s Conversion Rate

October 5, 2011

A beautiful website with fantastic design and colorful displays is wonderful, but if you are not making a profit, your hard work will be in vain.  How can you convert your website visitors into profits? There are many ways you can increase your conversions, but it’s important to know where to start. Before we discuss the top 5 ways to increase conversions, you must understand what action you want your visitors to take. Are you leading them to opt in to your list? Buy a product? Become a Facebook fan? The goal of website conversions is to lead your visitors to an intended action, so it’s important to know what that action is. Once you know, you can target your strategy to that end.

Here are the top 5 ways to increase your website conversions:

1. Live Chat
Do not give your visitors any reason to leave your website. Live chat will give them an easy and effortless way to get their questions answered.

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Introduction to Defensive Web Design

September 29, 2011

There are several types of design and every web designer decides for himself which approach he takes, but today we take a look at a particular one of them, called Defensive web design. What does it mean? The defensive design is also called contingency design and refers to the idea that the interface has to be designed in such a way that potential failures will not force the user away from your webpage, but will keep him there.

The contingency design can contribute a lot to your success, because all designers know there is not a product without flaws, therefore getting the best out of these flaws will help you keep your visitors close. Contingency design is familiar to a context that happens a lot in the stores. When the client goes and asks for something that is not in stock, he will not get rejected. The shop assistant will most of the time recommend another product. The defensive design does the same thing: takes the client’s mind away from the problem and helps him with information or makes him try again.

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5 Simple Tips for Better Business Websites

August 9, 2011

There is one rule that typically holds true for all small businesses — they care about their customers. To a small company, customers aren’t just another cog in the mechanism, they’re the lifeblood of the business. Many small business rely on the support and repeated business of a loyal user base. So as a small business owner, naturally, you want to take care of your customers.

Here are a few tips for how “going the extra mile” can be applied to your web site. We’ve put together a list of five things you can do to make your customer’s time on your site more enjoyable and more productive.

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6 Steps for Optimizing Images for SEO

April 25, 2011

The use of images, along with other media elements, has always been a way to engage your visitors and hold their attention. Many websites have too much text that visitors will never read. Why not integrate more contextual images into your content? Not to mention they are more important since the rise of blended or universal search. Remember blended search is the method search engines use to combine different types of listings in the search results. Things like images, video, news articles, local listings, etc.

So not only do images help engage your visitors but you can also achieve high rankings within the search engines for images and pictures you have on your site. So how do you optimize images for SEO?

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10 Web Design Elements that You Shouldn’t Overlook

March 28, 2011

When it comes to designing and building websites, it never seems to happen fast enough.

Given this fast pace, many small details that are eventually required to build the website are often left out of the design process. While these details might be minor, they are what take a website from nice to truly awesome.

These details are often easy to miss because they don’t drive the overall look and feel of the website. The problem is that as your development team works through the design, it will be forced to design and create these elements for you anyway.

You could adjust the production cycle so that the developers have time to return these assets to you, but why not just get it all done up front so that the process is that much cleaner?

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